Human-centric Design
Embracing the ethos of PIK's emergent urban landscape, our endeavor is to seamlessly integrate with the vibrant tapestry of Jakarta's northern lifestyle, thereby fostering a sense of belonging and resonance with the local populace.
Spatial Optimization
With a focus on optimizing spatial functionality, meticulous attention was paid to the layout. Dual access points were incorporated: one dedicated to patrons and another discreetly designated for service personnel and logistical operations. The open kitchen concept, a hallmark of Sinamon outlets, remains central, affording patrons a captivating glimpse into the culinary craftsmanship behind each delicacy. Furthermore, a deliberate segregation of the pick-up and seating areas was enacted; the former conveniently situated on the ground floor to cater to the exigencies of quick transactions, while the latter finds its abode on the upper floor, providing a serene haven for patrons seeking a leisurely respite.
Interior Design Aesthetics
Aesthetic elements were meticulously curated to evoke a sense of continuity and thematic cohesion. Drawing inspiration from the quintessential cinnamon roll, the ceiling design adopts a rounded motif, echoing the graceful curvature of its namesake. The predominant use of neutral concrete imbues the space with an understated elegance, serving as a versatile canvas upon which design elements can flourish. Accentuating this minimalist backdrop are touches of natural leather and vibrant yellow cushions, lending a pop of color and tactile warmth to the ambience.