Avala Nusa Dua

Services

Interior Design

Project Information

Location

ITDC Nusa Dua, Bali

Samma Studio Team

Daf Ashari

Andre Christian

Ayu Shanti

Adi Sucita

Muhammad Feby

Architecture Design

Arte Architect

Hotel Management

Marriott Tribute Portfolio

The Essence of Stillness Reimagined.

Synergizing Human, Space, and Nature

As a proud member of The Marriott Tribute Portfolio, Avala Nusa Dua is rooted in an "Indie Spirit"—rejecting the generic to embrace a character that is unconventional, entrepreneurial, and deeply locally minded. We translate this brand philosophy into a unique "vibe" that reimagines the essence of Nusa Dua through "Environmental Harmony" and "Timeless Tradition".

Modern hotel lobby seating area with natural light and tropical greenery at Avala Nusa Dua

Our vision is to design a destination where guests feel connected to a larger community and the local narrative. The spaces are not static; they are designed as "Vibrant Social Scenes", blurring the lines between functions to foster genuine and convivial interactions. At Avala, luxury is not defined by ornate excess, but by "Captivating Design" moments—bold, confident, and carefully curated to make every guest feel inspired and truly at home.

WOOD

NATURAL STONE

MARBLE

Open-plan hotel lobby lounge featuring custom modular sofas and warm atmospheric lighting

A Vibrant Social Scene The arrival experience redefines the traditional hotel lobby. Guided by the principle of "Vibrant Social Scenes", we have dissolved the rigid boundaries between the reception and the lounging area, creating a free-flowing public space that acts as a communal living room.

Majestic red brick arches provide a Bold and Confident design statement—a nod to the Charismatic pillar—while the hanging art installation in deep teal and copper serves as a noteworthy design moment that defines the space's identity. Warm lighting and rich material textures ensure the atmosphere remains Inviting and cozy, avoiding the trap of feeling sparse or impersonal.

Exposed red brick arches framing the communal reception area at Avala Nusa Dua Bali

Transition Spaces: Enchanting the Journey Embracing the brand’s directive to "infuse unexpected details into transition spaces," the corridors and staircases at Avala are treated as standalone design experiences.

The interplay of intricate floor patterns and ceiling details is designed to enchant guests with every step, creating "Instagrammable" moments that encourage them to snap a shot and share their journey.

Custom teal and copper hanging ceiling art installation in hotel reception space

Close-up view of reception counter with warm ambient lighting and contemporary furniture

Hotel hallway corridor featuring intricate floor tile patterns and recessed ceiling cove lighting

Modern staircase design with custom metal railing and warm wooden wall paneling

Elevator foyer with textured natural stone walls and decorative lighting fixtures

Luminous guest room corridor overlooking indoor landscape feature at Avala Nusa Dua

Detailed view of acoustic ceiling panels and linear lighting design in hallway

Curated local artwork mounted on exposed brick corridor wall

Built-in lounge bench niche along guest room access corridors

Framed vista through red brick arch leading towards guest room suites

Custom brass room number signage integrated into timber door framing

Minimalist wooden bench with potted indoor tropical plants in hallway corridor

Deluxe king guest room interior with exposed solid wood ceiling beams and warm lighting

Custom upholstered headboard with woven rattan accents and integrated reading lights

Custom wooden nightstand with brass pendant lamp in Avala Nusa Dua guest room

Cozy guest room seating nook with upholstered armchair and marble side table

Minimalist wooden writing desk with integrated charging outlets and wall mirror

Architectural ceiling design featuring dark stained solid wood beams and warm downlights

Open-concept wardrobe closet with timber shelving and luggage storage bench

Custom wooden minibar cabinet and refillable glass water station unit

Sunlit window daybed with plush cushions overlooking Nusa Dua tropical gardens

Slatted timber TV accent wall paneling with concealed wire management

View from bedroom looking out towards private balcony terrace with sliding glass doors

Close-up detail of natural linen textiles and earth-toned cushion fabrics

The interiors prioritize comfort and intimacy, utilizing natural stone and solid wood beams to create a grounded, protective atmosphere. Small details, such as the curated water stations and towel displays, transform functional necessities into unique design moments—a practice of "designing the mundane" to delight the guest.