Location
ITDC Nusa Dua, Bali
Avala Nusa Dua
Services
Interior Design
Project Information
Category
Hospitality
Floor Area
325,18 sqm
Samma Studio Team
Daf Ashari
Andre Christian
Ayu Shanti
Adi Sucita
Muhammad Feby
The Essence of Stillness Reimagined.
Synergizing Human, Space, and Nature
As a proud member of the Tribute Portfolio, Avala Nusa Dua is rooted in an "Indie Spirit"—rejecting the generic to embrace a character that is unconventional, entrepreneurial, and deeply locally minded. We translate this brand philosophy into a unique "vibe" that reimagines the essence of Nusa Dua through "Environmental Harmony" and "Timeless Tradition".
Our vision is to design a destination where guests feel connected to a larger community and the local narrative. The spaces are not static; they are designed as "Vibrant Social Scenes", blurring the lines between functions to foster genuine and convivial interactions. At Avala, luxury is not defined by ornate excess, but by "Captivating Design" moments—bold, confident, and carefully curated to make every guest feel inspired and truly at home.
WOOD
NATURAL STONE
MARBLE
A Vibrant Social Scene The arrival experience redefines the traditional hotel lobby. Guided by the principle of "Vibrant Social Scenes", we have dissolved the rigid boundaries between the reception and the lounging area, creating a free-flowing public space that acts as a communal living room.
Majestic red brick arches provide a Bold and Confident design statement—a nod to the Charismatic pillar—while the hanging art installation in deep teal and copper serves as a noteworthy design moment that defines the space's identity. Warm lighting and rich material textures ensure the atmosphere remains Inviting and cozy, avoiding the trap of feeling sparse or impersonal.
Transition Spaces: Enchanting the Journey Embracing the brand’s directive to "infuse unexpected details into transition spaces," the corridors and staircases at Avala are treated as standalone design experiences.
The interplay of intricate floor patterns and ceiling details is designed to enchant guests with every step, creating "Instagrammable" moments that encourage them to snap a shot and share their journey.
The interiors prioritize comfort and intimacy, utilizing natural stone and solid wood beams to create a grounded, protective atmosphere. Small details, such as the curated water stations and towel displays, transform functional necessities into unique design moments—a practice of "designing the mundane" to delight the guest.
