Harlie Road

Services

Interior Design

Project Information

Location

Sanur, Bali

Samma Studio Team

Daf Ashari

Steven Hans

This client envisioned this shop as a quiet, welcoming home—one that feels warm, honest, and deeply human.

Translating visions into responsible expression.

The space is designed to slow people down, using soft Mediterranean hues, gentle arches, and natural timber to create a sense of ease and familiarity. Bedding and clothing are displayed simply and openly, allowing textures, colors, and craftsmanship to speak for themselves. Warm lighting is used to soften the room, making every corner feel comfortable rather than curated. At its heart, the shop encourages touch, pause, and connection, reflecting the brand belief in thoughtful living, everyday comfort, and understated beauty.

This project is envisioned as a calm, grounded home for Harlie Road, where the space quietly supports the product rather than competing with it. The colour palette is intentionally restrained—soft creams, warm sand tones, and natural timber—so the many colours and textures of the brand’s bedding and clothing can stand out naturally. By keeping the background subtle, every fabric feels more present, more tactile, and more honest. Although the collection on display is generous, the shop never feels cluttered. Storage and hanging systems are designed with clear rhythm and breathing space, allowing the eye to rest while still offering abundance.

WOOD

TEXTURED WALL

At the heart of the shop, the central display is conceived as a multipurpose element. A bed is placed at the center as the main focal point, grounding the space and immediately communicating comfort and everyday living. Surrounding it, the circulation remains open and intuitive, allowing customers to move easily, linger, and explore from all sides without disruption.

This balance between fullness and clarity reflects the brand’s philosophy—simple, thoughtful, and quietly warm. The overall atmosphere draws from coastal warmth and sun-washed simplicity, creating a space that feels lived-in rather than styled, familiar rather than formal, and deeply human.