Location
Canggu, Bali
Tony’s NY Pizza Canggu
Services
Interior Design
Project Information
Category
Commercial
Floor Area
20 sqm
Samma Studio Team
Daf Ashari
Nadiya Amalia
Rina Andriani
Visualization Artist
Dyangga Yureztyo
Nestled in the vibrant street of Canggu, one of Tony’s New York Pizza stores was built by two friends who are passionate about pizza and bringing people together.
Translating visions into responsible expressions.
They promised to serve neighbourhood authentic New York-style slices with no fuss. However, our client was concerned that the storefront needed a design intervention to enhance its presence and draw in foot traffic.
The renovation focused on making the store more inviting, engaging, and instantly recognizable. A bold new signage system was introduced, incorporating the brand’s signature colors and dynamic typography to ensure high visibility both during the day and at night. Strategic lighting was added to highlight the façade, enhancing its presence along the busy street.
CEMENT TILES
WOOD
RED
To further reinforce brand recognition, the exterior design integrated textures, materials, and design elements that reflected the warmth and authenticity of Tony’s New York Pizza identity. A refreshed storefront, complete with an open and welcoming entrance, was designed to create an instant connection with passersby. An outdoor seating area, seamlessly blending with the overall brand identity, was introduced to enhance the dining experience.
Additionally, the layout was optimized by separating the seating area from the pickup zone, ensuring greater efficiency and comfort for both customers and online delivery drivers. The result is a striking transformation that positions Tony’s New York Pizza as a landmark in Canggu’s bustling food scene—no longer hidden, but proudly standing as a must-visit destination for pizza lovers.
