Location
Seminyak, Bali
Tony’s NY Pizza Seminyak
Services
Interior Design
Project Information
Category
Commercial
Floor Area
20 sqm
Samma Studio Team
Daf Ashari
Nadiya Amalia
Ayu Sri
Expanding its footprint in Bali, Tony’s New York Pizza has introduced a new location in Seminyak.
Translating visions into responsible expressions.
This time the brand embraces a takeaway-first concept, keeping up to the fast-paced lifestyle of locals and tourists on the go. The space is built for efficiency, convenience, and brand impact, ensuring that customers can grab a slice of authentic New York-style pizza without the wait.
As a takeaway-focused concept in a vibrant, fast-moving area, the challenge was to create a space that not only serves efficiency but also had to feel the connection between the brand, its customers, and the surrounding environment.
CEMENT TILES
WOOD
RED
The layout was carefully planned to optimize customer flow. From the moment a customer approaches the storefront, the experience is seamless—clear signage directs them, an open ordering counter provides quick service, and a well-defined waiting area ensures comfort. A dedicated pickup zone also streamlines the process for delivery drivers, reducing congestion and making online orders hassle-free.
Though compact, the space is designed to feel open and inviting. The storefront acts as a focal point, drawing attention with bold branding while maintaining an airy and accessible atmosphere. By incorporating natural materials, warm lighting, and a welcoming layout, the design reflects the energy of a fast-moving takeaway concept while still making customers feel at ease.
The storefront design plays a crucial role in visibility and customer engagement. With bold signage, high-contrast brand colors, and thoughtful lighting, the store stands out in Seminyak’s lively streets, drawing in foot traffic day and night. The open-counter layout ensures a seamless ordering process, allowing customers to quickly pick up their favorite slices while still feeling connected to the lively energy of the space.
Though the focus is on takeaway, the design doesn’t compromise on the brand’s signature personality. A compact yet thoughtfully arranged waiting area offers comfort, while clear zoning ensures smooth flow for both walk-in customers and online delivery drivers. Every design element from the materials to the lighting reflects the warmth and authenticity of Tony’s New York Pizza, reinforcing its identity in this dynamic new location.
Though the focus is on takeaway, the design doesn’t compromise on the brand’s signature personality. A compact yet thoughtfully arranged waiting area offers comfort, while clear zoning ensures smooth flow for both walk-in customers and online delivery drivers. Every design element from the materials to the lighting reflects the warmth and authenticity of Tony’s New York Pizza, reinforcing its identity in this dynamic new location.
With this fresh expansion, Tony’s New York Pizza in Seminyak is redefining the pizza experience for those on the move. Whether it’s a quick bite between beach trips or a late-night slice after exploring Bali’s nightlife, this new branch brings a taste of New York to Seminyak with speed, style, and flavor.
Tony’s New York Pizza in Seminyak is more than just a grab-and-go pizza spot. It’s a thoughtfully designed space that becomes a part of the neighborhood's local landscape while delivering a seamless and enjoyable experience. This balance ensures that the store blends with Seminyak’s dynamic energy and the people who move through it.
Tony’s New York Pizza in Seminyak is more than just a grab-and-go pizza spot. It’s a thoughtfully designed space that becomes a part of the neighborhood's local landscape while delivering a seamless and enjoyable experience. This balance ensures that the store blends with Seminyak’s dynamic energy and the people who move through it.
